Be directly responsible for selling vehicles at dealership gross profit, volume and customer satisfaction standards, as set at the sole discretion of the dealership.
Coordinate with the sales manager to set and meet new and used sales quotas. Meet the profit margin goals for vehicle sales.
Be polite and friendly and greet customers promptly. Consistently follow the outlined sales process.
Utilize floor time effectively in meeting the customers needs and soliciting sales.
Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate and test drive vehicles.
Verify that customers are qualified for their wants, needs, and ability to buy.
Maintain current knowledge and familiarity with new products, features, accessories, etc., and their benefits to customers. Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Deliver vehicles to customers after purchase. This process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Conduct telephone transactions courteously and promptly.
Utilize a consistent quotation process for purchases, trade-ins, and vehicle sales.
Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.
Attend pertinent training and stay current with with sales department concerns and sales techniques.
Attend sales meetings.
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